Published Articles

Past Feature Articles From
Encore Entrepreneur
Our Inbox Magazine

Resilience: The Most Important Trait for Encore Entrepreneurs
Published August 7, 2014

Round Out Your Potential with Virtual Assistants
Published July30, 2014

The Six "P's" in your Marketing Pod
Published July 23, 2014

Your Business Startup: Have You Chosen the Right Business?
Published July 17, 2014

Success Comes One Failure at a Time
Published July 10, 2014

5 Reasons There's Never Been a Better Time to Start a Business
Published July 3, 2014

Branding Your Business: It's All about Feelings and Identity
Published June 26, 2014

Never Waste this Valuable Marketing Space
Published May 9, 2014

Business Planning: Bet Small, Win Big
Published April 24, 2014

Innovation: What to Do When You're Short of Resources
Published April 17, 2014

Oops!! We Didn't Vet Our Investors Fully Enough
Published April 10, 2014

An Overlooked Way to Let Google Promote a Web Page for Free
Published March 27, 2014

Up-Selling and Cross-Selling: The Fastest Way to Increase Your Profits
Published March 18, 2014

Is Your Personality a Good Fit for Your Business?
Published March 13, 2014

If You Don't Know About This Retirement Program, You Need To
Published March 6, 2014

Is This Really a Good Time to Start a Business?
Published February 19, 2014

Killing Several Marketing Birds with One Cost-Free Stone
Published February 11, 2014

Using Split Testing to Improve Your Advertising Effectiveness
Published February 6, 2014

How Your Advertising Can Double as Market Research
Published February 3, 2014

Business Startup Success: Is the Owner's Age a Factor?
Published January 30, 2019

Managing the Fears of Starting a Business
Published January 27, 2013

3 Critical Design Considerations for Your Business Card
Published January 23, 2014

Schutt Vision: Behind the Scenes of a Startup Rollout Success
Published January 16, 2014

The Two Things Which Determine How Well Your Business Succeeds
Published January 13, 2014

5 Habits that Build Credibility for Your Business
Published January 9, 2014

Goals, Planning, and Execution: Turning Intentions into a Road Map
Published January 6, 2014

Avoid This Rookie Mistake If You Sell Business to Business
Published December 5, 2013

Putting Your Online Sales Platform Together
Published December 2, 2013

The Single Greatest Factor in Entrepreneurial Success
Published November 25, 2013

The Most Vital Virtue for Encore Entrepreneurs
Published November 21, 2013

Is Your Personality a Good Fit for Your Business?
Published November 4, 2013

Great Advertising Is a Matter of Knowing Your Vowels
Published October 31, 2013

A New Twist on Customer Relations
Published October 28, 2013

Avoiding the Perils of a Bad Partnership
Published October 24, 2013

Are You Making these Mistakes with Your Business Card?
Published October 21, 2013

What? No Website? What a Horrendous Mistake!
Published October 17, 2013

Don't Avoid Complaints, Invite Them!
Published October 14, 2013

Seven Avenues for Maximizing Personal Effectiveness
Published October 11, 2013

Key Factors in Considering a Franchise
Published October 7, 2013

Why Small Business Owners Burn Out
Published October 3, 2013

Is a Home-Based Business Right for You?
Published September 30, 2013

Why Doing Nothing Can Make You More Effective
Published September 18, 2013

Innovate How You Deliver, Not What You Deliver
Published September 9, 2013

The Orchestrating Idea Behind Your Business
Published September 7, 2013

You Need Enthusiasm: Just Don't Let It Get the Best of You
Published September 3, 2013

Basic Steps in Branding Your Business
Published August 29, 2013

What Is the Most Important Branding Question for Your Startup?
Published August 26, 2013

What Revenue Goals Are Realistic for Your Startup?
Published August 19, 2013

Five Essential Personality Traits for Success as a Business Owner
Published August 16, 2013

How Does Your Startup Compare to Other Small Businesses?
Published August 13, 2013